Short film titled “A Magic Thank You”, is directed by Oscar-nominated Theodore Melfi (“Hidden Figures”)
“Getting the chance to work on this campaign was a joy and a chance to remind myself what makes Christmas so special: sharing kindness, love, and the spirit of good will with everyone we come in contact with. And Coke is the perfect way to express the feeling of Christmas.”
- Ted Melfi
Bottles and cans feature 30 messages of thanks including “Thank you for creating magic”, “Thank you for wrapping the gifts beautifully”, “Thank you for spreading Christmas cheer”, “Thank you for stuffing the stockings”, and “Thank you for singing out-of-tune carols”
Coca-Cola is one of the first global brands to partner with Facebook to launch branded effects, allowing users to create interactive video masks as Santa or Coca-Cola’s iconic Polar Bears